The importance of a cover letter – and why you should write one

by Sam

It might be considered a bit old school and potentially unnecessary (due to such a competitive market) but at Swarm Recruitment, we believe in the cover letter and here is why!

It shows that you have tailored your application to that exact role

A cover letter should mention the company or at least the specific role you are applying for, along with why you are applying for it.

The company is able to see what your attention to detail is like

When writing a cover letter, as with your CV, you should check your spelling and grammar before submitting. It is another opportunity for you to show your skills in writing and that you have paid attention.

It can be the difference between you being considered and not being considered

This is particularly true if you don’t have experience in that sector/job type, but you are wanting to make a move. You can give a couple of examples of how your previous experiences would help you to perform well in the job being advertised.

You have taken a bit of extra time with your application

By taking the time to write a cover letter, you have already shown the employer that you are keen and that you are willing to do a little extra. Who doesn’t love an interested employee?!

It will set you apart from the other applicants

A cover letter is a great way to show off your skills and personality. It is important that the prospective employer can differentiate you from Jo Bloggs who applied the day before you.

Finally, here are some cover letter tips:

  • Keep it to a couple of paragraphs only, your CV is likely to be a page or two, so you don’t want it too long. Keep it succinct and to the point.

  • Read it and reread it before submitting it to make sure there are no mistakes!

  • Don’t forget to attach it!! Double-check your application before you hit that submit/send button to make sure it is attached along with your CV.

  • Keep your personal statement on your CV, on your CV – don’t just copy and paste it to use as your cover letter.

  • Include the job title, the company name and a bit about the company/role, showing you have read the application fully and have researched the business.

  • Show off the skills that prove you would be good for the job! Don’t be afraid to do a little humble bragging here to show that you would be an asset.

  • Add in your long-term goals and how will this role support you in reaching them.

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